- The chemical is what makes us bond
- The same chemical is released during childbirth
- Increases liking/attraction

Most of us fall in love with people who are similar to us in similar ways. Whether it may be similar values, attitudes, beliefs, personalities and people who look like us.
- What online dating uses in their system such as eHarmony and match
- Provide us with a validation for our beliefs

The closer and more intimate a relationship, the more communal (one where neither are keeping scores) it becomes.
- Exchange relationship is when people are concerned that some sort of equity is achieved (reward/cost in everything)
- Communal is much more healthy and longer-lasting compare to exchange.

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